We all use Google’s sophisticated search engine to get things done. We can’t think where we’d be without it, from learning about the latest trends to getting problem-solving help. It’s natural to conceive of this platform as a tool for finding information about other people, locations, and events. However, as a small business owner, you must also consider how people will use it to locate you.
At work, there are also established processes in place that determine which sites are prioritised over others. The first step in getting found is to develop a website, which improves your online presence immediately. After that, you have a number of options for getting your website to the top of Google’s search engine result pages. We’ll go through what those resources are and how to make the most of them in this article.
01. Register your website with Google.
So now you know what SEO is and how important it is to be found on Google. While the Google bots who are continually searching the web will most likely find your website at some time, you may take a few steps to expedite the process. Begin by informing Google of your existence by submitting your website to them.
Submit your sitemap to Google Search Console to ensure that your website appears on Google. This instructs Google to index your website more quickly.
02. Select the ideal keywords.
Keywords come up regularly in discussions about how to get your website listed on Google. But what exactly are they, and why should you be concerned?
Long-tail keywords are those that have more than 3-4 words in them. These have a smaller search traffic, but because they are so specific, they can be highly strategic to include. Your entry will be more likely to appear in search results if the words users type into the search box match the exact terms you’ve placed on your website. Choosing the proper keywords, in other words, improves your exposure on Google and other search engines.
Let’s imagine you run a website that sells gourmet protein powder. In that situation, you’ll want customers searching for “gourmet protein powder” to come across your website. You may boost your chances of appearing on Google for the query “gourmet protein powder” by inserting the keyword “gourmet protein powder” across your web pages and blog. This is an important on-page SEO tactic that, when used correctly, can help your website rank on Google’s first page.
Consider the scenarios that lead to individuals making purchases on their phones. It’s more of a ‘I need it immediately’ issue than a casual browse affair. Micro-moment is a phrase invented by Google to describe this sensation. It’s “an intent-rich moment when a person goes to a device to act on a need – to know, go, do, or buy,” according to the researchers.
Your prospective consumers are no exception. Imagine your target market asking Google the particular query that your company is uniquely qualified to answer.
Your objective is to scatter them throughout your content and website SEO settings to let Google know that your website is the greatest answer for users once you’ve learned how to do keyword research and identified the most commonly searched terms relevant to your business.
Because Google enjoys pointing consumers in the correct direction, it’s critical to employ keywords in a way that corresponds to the intent of relevant search searches.
03. Take control of your meta tags
Another way to have your website listed on Google is to fill out the meta tags. Meta tags are small pieces of text that display in Google search results to give users a sneak peek at the content.
When you search on Google, the meta tags are displayed in a specific format: blue writing (known as the title tag or SEO title) and a short message in black beneath it (called the meta description). Metadata refers to all of this information put together.
Although this text will not appear on your website, you can use it to build clear and simple metadata for each web page you produce. These labels are crucial in persuading people to click on your link.
Remember to incorporate smart keywords within your metadata, just as you would throughout your website. This aids Google in determining the relevancy of your material to specific queries, increasing your chances of having your site included on Google.
Sway can assist you in managing your meta tags, walking you through your site, and highlighting which elements should be improved for SEO. Contact us today.
04. Mobile optimisation
About half of all worldwide internet traffic currently comes from mobile devices. And believe us when we say that none of those users wants to be squinting their way through cut-off displays or graphics that never seem to load on their phones properly.
Google is aware of this, and in order to keep their consumers happy, they consider how mobile-friendly your site is when determining which sites appear first in the search results. If you want to appear as a top result on Google, you’ll need to optimise your website for mobile surfing.
As a result, make sure your website not only appears beautiful on a computer screen but also on a mobile device. All Sway’s websites are built optimised for mobile, which is an important SEO feature that will help your website rank higher in search engines.
You’ll want to study the best practices for mobile web design in addition to making sure your layout and page load speed are mobile-friendly.
Allow this definition to guide your decisions on what to put on your mobile site. For example, instead of having menu options on the homepage that leads to your company’s story and blog, you may put your product gallery front and centre. Reduce the number of questions your visitors must answer on a smaller screen if you have a subscription form with several entry fields.
In other words, if your mobile site offers a rapid and valuable solution to a user’s problem, more people will stay and browse. This tells Google that your website is a good match for a specific search query, and it helps your page rank higher as a result.
05. Demonstrate that you are a local
This phase is for local company owners. Local SEO is a subset of SEO that helps Google direct location-specific searchers to solutions in their local area. What is the significance of this? Before taking a stroll down Main Street, most individuals use Google’s search box to find the business they’re looking for.
The reaction to this reality is Google My Business. It’s a database of company listings that populates what shows up on Google Maps and in the Local Pack (that map and three business options that appear at the top of searches with a specified location). In addition to keywords, setting up a Google My Business account is another approach to signal to Google that your company will be a good result to show users.
Sway can help you set up Google My Business and improve local SEO. Contact us and we will do our best to assist
06. Create a trail of links
You’ll want to make sure your site is one of the top results at this point so that users can see and click on your pages.
Another approach to get your website on Google is to build links to it all across the internet. When bots reach those blue text hyperlinks, they are essentially given instructions to go straight to your website.
Writing material for other magazines or blogs in your niche is one technique to get high-quality backlinks. This allows you to demonstrate your knowledge, increase the authority of your brand, and include a link back to your website so that readers – and Google – can find you more easily.
Another approach is to include your URL in all of your social media sites and internet directories relevant to your company or location. These connections not only make it easy for potential buyers to go to your company’s homepage, but they also act as a superhighway to your website.