Business owners, who are thinking about starting an SEO campaign frequently ask us, “If I start to use SEO, when will my site be on the first page of Google?”
It’s a reasonable inquiry. You want to know as soon as possible if you’re going to earn a decent return on your investment since you’re considering spending money.
Unfortunately, there isn’t a simple solution to that question. What we can tell you is that, for as long as six months, it’s not unusual to see little to no return on your investment.
Why does it take so much time?
This is the case for a variety of reasons.
The web is a vast space, thus search engines frequently cache pages. Even Google is unable to visit each page of every website every day. Because of this, search engines frequently revisit the pages of a website to determine whether anything has changed. According to our observations, search engine spiders examine websites every two to four weeks. That implies that it can take a full month for SEO modifications to take effect.
Did you know that there are more than 200 recognised ranking criteria in the algorithms used by search engines? Although it may be tempting to “go for the moon” and maximise every aspect at once, this is not a good idea. The main advantage of SEO is that it can be measured. When changes are made slowly, it is simpler to determine what is and is not functioning for a website. If you do “shoot for the moon” and miss, it is quite difficult to figure out what went wrong and even more challenging to turn things around.
You must perform more things well
The days of cramming your website with keywords to get high rankings quickly are long gone. To attain the outcomes you desire, you must now perform more SEO tactics correctly. This includes, but is not limited to: social media marketing, link building, technical optimisation, content optimisation, and blogging. Simply said, doing more things well enough to merit a better rank in the search results pages requires more time.
Up until now, we have mostly concentrated on search engines. But more crucially, you need to persuade your site visitors, including those who go there without using a search engine, to buy from you or contact you. You need to build trust fast, as you only have 10 seconds or less to grab someone’s attention and where a 2% conversion rate is regarded as acceptable. It may simply take time to build more pages, write more blog posts, secure more links from reputable sources, and more before someone feels comfortable enough to become your customer. If you are a new company, changing your focus, offering a new product, targeting a new audience, or any combination of these is a great place to start. Again, you need time to do all of that.
We are especially concerned that businesses taking on the SEO challenge would prematurely halt a campaign that is now moving favourably. Keep the following ideas in mind to help you persist with SEO long enough to see results:
SEO has the ability to be measured. You will be aware of your results at the end of your initial marketing campaign. Ultimately, you’ll probably decide that SEO was a wise investment. Even if that isn’t the case at this moment in time, you will be certain once you start to see the results.
Watch out for key performance measures that aren’t correlated with sales. Rankings for keywords, visits overall, pages per visit, bounce rates, and the total amount of keywords directing traffic to your website are a few examples. The revenue will frequently follow if you notice constant progress with these measures early on.