Sway Marketing’s Directory Is Open

Blog: Directory

Looking to get some of those sweet backlinks to your website? Well, look no further! Our directory has been built to provide a cost-effective way to expose your business, boost online presence and increase web traffic.

All listings and features are free with no paywalls… “Can I pay to be featured?” – Yes, from £12.99 per month you can have your listing featured on the Sway Directory homepage… Is it necessary? no! Just for being in our directory we are already working to get your businesses website better and stronger back links which if you are already doing SEO will benefit your strategy… If you are not doing SEO, Why? Take a look at our SEO service.

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Sway Marketing isn’t just about the flow of cash, we are helping our clients and other businesses take control of their customer reach, “How?” Here is a simple example: If you rely on word of mouth to get new customers then you are missing out on potential customers looking for your services and they will use alternative ways to find your competitors… But, if you register your business on Sways Directory you are not just being seen by local customers but you can ask those word of mouth customers to leave positive reviews on your listing which will attract those new customers!

So, why are you still on this article? Need “Swaying” some more? Have a look at the 7 benefits of using an online directory:

Key reasons to use an online directory:

Exposure at a low cost or free

The majority of business directories provide a basic free listing. As a result, the benefits of appearing in these directories come at little or no expense. Online listings provide businesses access to millions of prospective customers, this allows a business to promote their services or products without having to spend as much money as they would with traditional marketing methods such as paid ads.

“Over 90 million people use Yelp each month to locate restaurants, home services, and more,” according to Yelps website. Bing has 76.1 million monthly visitors seeking local products and services.

The business benefits from “free advertising and targeted exposure on the world’s most trusted search engine” by having a Google My Business listing (which costs nothing to create, claim, and verify), which will allow your business to be seen by potential customers searching Google for your products or services.

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Increased Online Presence

When consumers need information about a certain service or product, they typically go online to find it. According to surveys, one out of every three individuals will use their smartphone to locate a local business that meets their needs, and 93% of customers will utilise the internet to locate a local business.

If your business is on an online business directory like Sways Directory, you are exposed directly to potential customers. This raises the likelihood that a listed business will appear in search engine result pages, increasing the likelihood that more people will learn about the business and visit its website.

Greater traffic means more visibility and the possibility of more purchases. “Businesses are as much as 70% more likely to attract location visits from browsing potentials when they show up in local searches.” according to Google.

Increase Web Traffic

Organic search drives 51 percent of all traffic to B2B and B2C websites, eclipsing all other non-organic search channels, including paid search (10%) and social (5%),” according to studies. Organic search is heavily affected by reputable business listings, which is solely driven by SEO and visitors’ search patterns.

Use this extra channel to attract potential consumers to your site and social media by incorporating business listings into your company’s SEO, keywords, and backlink strategy.

Improved Online Visibility and Ranking

A company’s search engine exposure improves when it has a business listing. When a company employs terms that are comparable to those used in the business listing/directory, for example, there is a better chance that potential consumers will locate the company profile. Your company’s website will also rank better in the SERPs as a result of the business profile.

Local SEO (search engine optimisation) guarantees that more local leads reach the company, with polls indicating that 80% of local searches result in conversions and 28% result in a purchase.

Search engines regard company listings to be credible and well-known sources, therefore they offer high-quality backlinks to the firms featured.

Furthermore, the existence of accurate and consistent company information causes search engines to regard the business as more dependable and trustworthy, ensuring that it is easily found during searches by potential clients. “The more full and accurate a Google My Business listing is, the higher it will rank in Google Search and Maps, receiving 7 times more clicks than listings that are lacking information,” for example.

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Improved Online Visibility and Ranking

By just listing your business on a directory like Sway’s Directory, your business can increase sales.

According to Yelp, 97% of individuals spend money with a business they find on the site, with 51% of users transacting within a day and 90% transacting within a week.

Customers who locate a brand “via a Google My Business listing” are up to 50% more likely to make a purchase, according to Google.

Faster Way to Reach Targeted Customer Groups

Consumers may browse through company listings by factors such as geography or field of service using online directories, making it simpler for businesses and customers to interact. Consumers are introduced to a “range of enterprises supplying the sort of service or product they require, based on the potential customers’ location,” through local business listings.

Food: 84%, entertainment: 56%, banking: 50%, apparel: 41%, and personal care: 38% of smartphone users who used their devices to shop were able to filter their searches by geography and industry/sector by completing “near me” searches, according to research. Consumers may also search for a certain store/retailer (48%) nearby, a product category (29%) nearby, and a specific brand (23%) nearby.

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Building Trust and Reputation for Your Business

Appearing in reputable business directories endears a business to potential clients by demonstrating that it is “not a scam or a bogus corporation hidden behind a website.”

Because of the tedious procedure that a business must go through to be featured in directories like Google My Business, people see businesses that appear in those directories as legitimate.

Additionally, listings allow companies to enhance their profiles by incorporating testimonials from consumer evaluations and ratings. Positive feedback and high ratings help a company establish a trustworthy and respectable reputation.

Overall, people regard online reviews to be the most essential feature when searching for a service, according to research that show:

  • When it comes to product reviews, 97% of customers look them up before making a purchase, and 54% of customers want a minimum of 4 stars before considering a company.
  • Positive ratings are trusted by 91 percent of people aged 18 to 34.
  • Restaurants, hotels, medical, automotive, and apparel stores are among the industries/sectors where customers are most likely to read reviews, with star rating, validity, recency, sentiment, and quantity being the most significant review elements.

Ready to sign up for Sway’s Directory? Or have we peaked your interest with the idea of Search Engine Optimisation? Sway Marketing can help your business to be seen. Learn more about Sway’s SEO services today!

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